
In today's competitive Barrie and Simcoe County real estate market, making a powerful first impression isn't just helpful—it's essential. As your local real estate experts at Team Keogh RE/MAX, we've seen firsthand how proper staging can transform a property's appeal and significantly impact your bottom line.
The Power of Presentation: Staging by the Numbers
If you're planning to sell your home, consider this: 73% of professionally staged homes sell faster than their unstaged counterparts. Even more impressive, staged homes typically sell for 5-25% more money.
Why such a dramatic difference? Today's homebuyers form their first impressions online, with approximately 95% of potential buyers viewing your property on the internet before deciding to visit in person. Professional staging, combined with quality photography, helps buyers form an emotional connection with your home from the moment they see those first listing photos.
Essential Staging Strategies for Barrie Homeowners
1. Invest in Professional Staging
Working with a professional stager is one of the smartest investments you can make when selling your home. At Team Keogh, we partner with experienced stagers who understand the Barrie and Simcoe County market. This upfront investment consistently delivers significant returns by reducing time on market and increasing your final sale price.
2. Clean and Declutter Thoroughly
This non-negotiable step creates a fresh, airy environment that welcomes buyers. Beyond surface cleaning, pay special attention to:
- Closets and storage areas (no overstuffed spaces!)
- Kitchen countertops and appliances
- Bathroom surfaces and fixtures
- Floors and carpeting
Remember, buyers will open doors and look into storage spaces—make sure nothing falls out when they do!
3. Create a Neutral Canvas
Remove personal photographs, children's artwork, and other personal items that might distract buyers. While these treasures make your house feel like home to you, they make it harder for potential buyers to envision themselves living there. The goal is to create a welcoming space that anyone could imagine as their future home.
4. Brighten Every Space
Light and bright homes consistently attract more buyers and higher offers. Maximize natural light by:
- Opening all blinds and curtains during showings
- Using higher-wattage bulbs in fixtures
- Painting walls in light, neutral colors (this simple change can increase your sale price by 1.6%!)
- Adding strategic mirrors to reflect light in darker areas
5. Address Repairs and Updates
Even minor issues can raise red flags for potential buyers. Before listing, fix:
- Leaky faucets
- Squeaky doors and floors
- Loose handles or knobs
- Scuffed paint or wallpaper
- Broken light fixtures
6. Focus on Kitchens and Bathrooms
These high-impact areas deserve special attention. A sparkling kitchen and bathroom can significantly influence a buyer's perception of the entire home. Consider:
- Deep cleaning grout and caulking
- Removing items from countertops to maximize visual space
- Updating cabinet hardware for an inexpensive refresh
- Adding fresh white towels in bathrooms
- Placing a small plant or flowers in the kitchen
7. Add Thoughtful Finishing Touches
Small details create a warm, welcoming atmosphere:
- Fresh flowers in main living areas
- Neatly folded towels in bathrooms
- A simple bowl of fruit in the kitchen
- Strategically placed throw pillows and blankets
- Subtle, pleasant scents (nothing overwhelming)
Common Staging Mistakes to Avoid
Even with the best intentions, sellers sometimes make staging missteps:
1. Creating an Artificial Environment
While staging is about presenting your home in its best light, going overboard with artificial plants, overly formal settings, or furniture that resembles a showroom can make your home feel unwelcoming. Aim for a balance between polished and livable.
2. Neglecting Curb Appeal
The buyer's experience begins the moment they drive up to your property. Invest in:
- Fresh mulch and trimmed shrubs
- Potted plants flanking the entrance
- A clean, welcoming front door
- Power-washed driveways and walkways
- Well-maintained lawn
3. Skimping on Professional Photography
The most beautifully staged home can be undermined by poor quality listing photos. Professional photography is essential for capturing your home's best features and attracting online attention. At Team Keogh, we include professional photography as part of our comprehensive marketing strategy.
Ready to Make Your Barrie Home Stand Out?
Staging isn't just about making your home look good—it's a strategic investment that delivers measurable returns. In today's Barrie and Simcoe County real estate market, proper staging can be the difference between a property that lingers on the market and one that sells quickly for top dollar.
From professional staging to expert negotiation, Team Keogh at RE/MAX is here to guide you through every step of selling your home. Want to learn more about how our proven staging strategies can help maximise your home's value? Contact us today and let's start planning your successful home sale.